How do you get event attendees contemplating in new strategies about creativity and commerce?
That’s the mission behind C2, which was named by Skift Conferences as considered one of many Best Enterprise Events of 2024. All through a web-based event held this week, Anick Beaulieu, C2’s CEO, clarify the organizers’ intentional design strategies.
“What we try to do is to get of us to take just a few days out of their busy lives to talk in confidence to the place the world of enterprise goes and the way in which we might be increased actors, every in our roles and our companies, however moreover as of us,” she talked about.
Previous Comfort Zones
The 2024 C2, held May 21-23 on the Grand Quay of the Port Montréal, was a mix of tutorial lessons on topics akin to renewable energy, sustainable construction, and the societal impression of know-how, along with performances, grasp programs and Braindates, the place the attendees shaped the dialog.
The first C – the creativity of the event’s design – ends in moments of what Beaulieu calls ‘orchestrated serendipity,’ the place the 5,000 attendees from all over the place on the earth (a mix of entrepreneurs, innovators, creators and enterprise executives) retreat from their comfort zones to aim actions like hanging 30 ft up inside the air or baking lasagna collectively. It’s all through these lessons that they get to fulfill completely different like-minded those that they’d seemingly not get to fulfill in every other case.
“It’s inconceivable for us to know exactly what that magic is likely to be, nevertheless it’s potential to architect the event and the experience to multiply these number of connections.
“I really feel that that’s all part of the magic we have to create, and orchestrating or pulling the strings to see what emerges is one amongst our passions.”
The second C – commerce – arises from the model new connections. “We design codecs, methodologies and strategies for folk to get to fulfill faster, deeper and additional meaningfully,” Beaulieu talked about. “We think about that by doing that, there’s actually further likelihood that people will uncover their subsequent enterprise companion or shopper.
“At C2 we on a regular basis say, ‘People do enterprise collectively, companies don’t do enterprise collectively.’ ”
Three Pillars
C2’s three pillars are experiences, sustainability, and transformative utilized sciences.
“These pillars are literally on the core of what we’re exploring,” Beaulieu talked about. “They’re elementary in the easiest way we predict, and in how enterprise will evolve inside the coming years.”
As a throughline, each of the three days of the 2024 event had a theme: Experiential & Immersive, Sustainability & Innovation and AI & Commerce. These themes have been anchored by the host trip spot of Montreal.
“Montreal is an important part of our id,” Beaulieu talked about. “It is a significantly creative metropolis and residential to quite a few the best experiential studios in the marketplace. It’s a metropolis that’s vibrant relating to know-how, and AI particularly. It’s moreover a extremely sustainable metropolis.”
It’s this framework that persistently leaves C2 attendees feeling like they’re part of one factor specific, she talked about.
“You’re going to be way more involved with sharing the place you is likely to be, taking a picture, or posting on Instagram within the occasion you’re part of one factor that you just actually really feel is critical. And so for us, that’s the place we predict that creativity is completely linked to enterprise finish outcome.”
