Event planner Paul Tramonte, the principal designer at Paul Tramonte Events, was tasked with planning a conference for 350 lodge householders and franchisees. It’s a well-traveled viewers that has seen all of it. His goal was to align the reception with the conference theme, “The Future Favors the Daring.” An experience that should activate all the senses.
Impressed by Google Xi’s 2023 experiential conference in New York Metropolis, he reached out to designer Lori Weitzner. A featured speaker at Google Xi, Weitzner moreover curated an exhibit exploring the connection between color, model, scent, and emotion. Her information “Ode to Color” served as inspiration.
“Color is regarded universally as a visual phenomenon. This, nonetheless, overlooks its have an effect on on our moods, vitality ranges, reminiscences and associations. Its intimate relationship with our completely different senses. They’re all associated,” talked about Weitzner.
Tramonte and Weitzner Be part of Forces
She agreed to collaborate with him on the experience at The Ritz-Carlton Orlando, Grande Lakes.
Color was a highlight of the menu and basic aesthetic. Her color world activations had been moreover part of the experience.
“My hope was attendees would ship this color knowledge once more to their motels and let it help them elevate the experiences of their firm,” talked about Tramonte.
Out Loud, Earthly, At Ease, and Yard Celebration had been 4 of Weitzner’s color worlds featured. Each is expressed by a singular combination of flavors, scents, and visuals.
James Samson of Samson Hospitality designed menus that captured the mood and vitality of each world. Spicy tacos in Out Loud and vibrant vegetable dumplings in Yard Celebration. Each paired with vibrant cocktails complementing the flavors.
The sensory-driven concept engaged attendees, reinforcing how color may make an have an effect on. It moreover highlighted the rising demand for event experiences that transcend standard design.
This philosophy is influencing higher than events. Google has employed Weitzner to help design amenity areas. Her color worlds will foster creativity and well-being in its new developing in Chicago.
